Google Shopping & Google Ads Agency for Irish Ecommerce
People searching for your products are ready to buy. Quarters manages Google Shopping, Performance Max, Search and YouTube for Irish ecommerce brands, so you capture that demand at a profitable cost, verified against Shopify.
Capture the demand your brand creates
Paid social creates demand. Google captures it. When the two are run by separate teams, brands overpay for their own branded searches and miss buyers comparing products. We run Google as part of one growth plan alongside Meta and TikTok.
What we manage
- Google Merchant Center and product feed: titles, images, attributes and pricing optimised so products show for the right searches.
- Google Shopping and Performance Max: campaigns segmented by margin and bestsellers, not one catch-all campaign.
- Search campaigns: brand protection plus high-intent category and product terms.
- YouTube ads: video reach and remarketing using creative already proven on social.
- Tracking: Google Ads conversion tracking and GA4 on Shopify, reconciled with Shopify revenue.
Profit-first Google Ads
We split spend between new and returning customers, separate branded from non-branded results and set targets by product margin. You see what Google adds, not what it claims.
Our process
Diagnose: audit account, feed, search terms and tracking. Find wasted spend.
Engineer: rebuild feed and campaign structure around margin.
Compound: weekly search-term, bid and feed improvements.
Who it suits
Shopify brands across Ireland with an established product range and existing search demand, typically turning over €500K to €5M a year.
Google Ads FAQs
What is Performance Max?
Google's campaign type that runs across Shopping, Search, YouTube, Display and Gmail from one budget. It works well with a strong feed and clear structure.
Should I run Google or Meta first?
Usually Meta to create demand, Google to capture it. Brands with existing search demand often benefit from Google sooner. We advise in the diagnosis.
Do you fix my product feed?
Yes. Feed quality is the biggest lever in Google Shopping.
Should I bid on my own brand name?
Usually yes, at low cost, to protect it from competitors. We report brand and non-brand separately.